Keep Going! 15 More Ways to Support Your Friend’s Book

If you’ve read the first two blogs related to this theme, good for you!  (See: and You now have thirty suggestions to help promote your friend’s book.

But if those ways weren’t enough—or to your liking—you will find an additional fifteen ideas below. Whether these are the first ways that you find appealing enough to consider pursuing, or you’re up to carrying out another ten or so of these 45 ideas, it’s great that you care enough about your friend (or family member or colleague) and his or her book to read on!


  1. If you have friends, family members, or colleagues in other countries, ask them if they have any contacts with local publishers who might want to translate the book.
  2. If the author has bookmarks or other imprinted items, offer to carry some with you to hand out (judiciously) to others you think might find the book of interest.
  3. If the author doesn’t have imprinted items (including pens, pencils, or bookmarks), offer to have them printed up.
  4. Go to your local library, or go to their online website and catalogue, and if they don’t have your friend’s book, make a written request that they order it.
  5. If you have a blog, write a story about how the book and the author have impacted on your life and why others should read it.
  6. If you have any contacts at companies that might find the book useful to their employees, let them know about the book by sending along a review copy and a personal note.
  7. Make a commitment to tell at least one new person a day for a week about your friend’s new book.
  8. If you have any friends, relatives, or acquaintances who work in the media, ask them to consider this book and its author as a guest.
  9. If you went to college and/or professional or graduate school with the author, contact your alma mater and ask for the name of the alumni newsletter or magazine editor. Send a copy of the new book along and suggest they review the book and/or schedule an author interview. Or better yet, volunteer to do one yourself.
  10. As a gift to your friend, offer to buy ads for the book. (To avoid any potential problems, show your friend the ad in advance for approval.)
  11.  Include mention of the new book in any e-mails that you write, or even in your signature line when you send out an e-mail, as appropriate. Here’s a sample that I received from Jill Sansone, a publishing executive. She shared these mentions of the forthcoming novel, The Mole, in a recent e-mail to me and several other members of an association we belong to regarding a dinner she was helping us to schedule:


FYI, the upcoming novel THE MOLE is by Peter Warner, aka my husband…..

Peter Warner’s THE MOLE will be published October 22, 2013

It is not too soon to pre-order your copy for either print or ebook editions:


Jill also included a picture of her husband’s novel as well as links to three different online ordering options.


  1. Ask your author friend (family member or colleague) if he or she has a digital file of the book cover and/or an author photo that you could include when you’re doing e-mail pitches.
  2. If you’re a sales-savvy person, offer to set up an affiliate program whereby you share in income from the book, usually 15%, as a fee for making a referral. You could sell the book directly or simply refer others to the book or publishing company’s website for fulfillment. (Consider this option carefully, however. Although this could be a win-win for you and your friend and the new book, you don’t want your friend to misinterpret your offer as being self-serving or opportunistic on your part.)
  3. If you know someone who might be interested and/or helpful to your friend, send him or her an e-mail. Be prepared to follow-up with a review copy, if requested. (Of course use your judgment about who you will send a review copy to. When in doubt, ask your friend for pre-approval.)
  4. Keep your friend’s book in mind whenever you are visiting websites or reading blogs. If it fits, mention the book and author in the comments part of the blog if you think it makes sense to do so.


Stay tuned! More ideas for helping your friend’s book to succeed in the 4th blog on this topic that will be published soon.


drjanyager-SmallPhotoCMYKJan Yager, Ph.D. (the former Janet Barkas) is an author, artist, expert, and publishing executive whose 35+ books have been translated into 32 languages including the nonfiction self-help books When Friendship Hurts (Simon & Schuster/Touchstone) and Work Less, Do More  (Sterling Publishing, 2nd edition, Hannacroix Creek Books), the career guide, Career Opportunities in the Publishing Industry, 2nd edition (Facts on File, Inc.) (co-authored with Fred Yager), and the novel, The Pretty One  (Hannacroix Creek), among other titles. For more on this author, go to: or visit the main website for her publishing company: You may follow her tweets on Twitter: @drjanyager or @hannacroixcreek

Copyright © 2013 by Jan Yager, Ph.D. All rights reserved.

(This blog was initially published at on September 30, 2013. The author made some minor changes to the version that is published here.)