15 More Tips for Helping Your Friend Promote their Book

Here are 15 more suggestions for getting the word out about your friend’s book. (Along with the first three blogs on this topic, this makes sixty ideas so far, for those who are counting. The urls for those first three blogs are included at the end of this 4th blog on this topic.)

1. In today’s frenzied world, multiple mentions of a book may be necessary to get your message heard. So commit to sharing many times about your friend’s book, not just once.

 2. Go to and tell the site about the book. There is a template for a Reading Group Guide that you could put together with your friend’s, or forward the url and let them (or their publicist) fill it out.

3. If you like the book, and you’re a good enough writer, review it on,, (BAM Customer reviews),,,, or other book-related sites with reviews. You could also write about the book at— an online site for book lovers.

4.  If your friend likes to speak in public, recommend the author as a speaker at your local library or bookstore. (This suggestion will be especially welcome by the program head at your local library or bookstore if you are also an author and you have spoken at a particular library or bookstore and it was a well-attended and well-received event.)

5.  If your library has an annual book author luncheon or evening event, suggest your friend as a speaker.

6. Consider creating a Wikipedia page ( ( for the author if you think your friend’s book or career warrants it. (As a courtesy, have the author read over your draft). In addition to place of birth, education, and work-related information, include anecdotes related to the authorship of the book that readers might find illuminating. If appropriate, include links to other online writings about the author or the book, to the author’s website, or a website for the book, as well as any articles or book references to include in a bibliography at the end of the entry.

Bookshelf7. Buy a few extra copies of the book and ask if it’s all right to leave copies in places where others might see it. For example, many hotels have reading rooms or libraries where you could put the book. (This photo shows a bookcase displaying books available to guests during their stay that is the breakfast room of a hotel in Virginia.)

You could also ask permission to leave a copy in the waiting room of a dentist, doctor, or other healthcare professional.

8. If you have a favorite radio show that features books, such as those on NPR (National Public Radio), send a book with a note explaining why you liked it and why you think the author should either be a guest. Or send the book to shows that don’t feature author interviews, but do mention notable books, such as the John Tesh radio show (  (Please note: If your friend has hired a pr firm for help, you might want to clear any pitches with them in advance.)

9. If you’re cleared to assist with PR outreach, do the same thing with your favorite local or regional TV show, including news shows that feature authors.

10.  Go to the website for TV shows that interview authors and if there is a place to recommend story ideas, include your comments about why the author and his or her book would make a great segment.

11.  If you belong to a book club, suggest your friend’s book as one of the upcoming selections. If you do not yet belong to a book club, consider starting one and selecting your friend’s book. You might even ask if the book club would like your friend to participate when the book is discussed, either in person, if travel is not an issue, or via Skype or even by speakerphone.

12. Take a picture of yourself holding the book and post the picture on

13.  Create a board at  by “pinning” the cover, author photo, and any other photos or illustrations related to the new book or author. Check out what I created for several of the books published by Hannacroix Creek Books including Sound from a Star, The Cantaloupe Cat, Atom and Eve, and My Name is Eric at Pinterest:

(Share with your friend publicity guru John Kremer’s free e-book about how to use Pinterest to increase book sales available from John at this url:

14.   If the author has budget challenges (and you don’t), offer to hire a publicist on a monthly or even an hourly basis, especially if your friend’s publisher is unable to provide promotional assistance or they provided it, but just for a few months.

15.   Offer to write 10 e-mails about the new book that you will send to booksellers, librarians, TV or radio producers, book reviewers, or just friends, family, or colleagues, letting them know that you liked it and why they should read it or interview the author.


drjanyager-SmallPhotoCMYKJan Yager, Ph.D. (the former Janet Barkas) is an author, artist, expert, and publishing executive whose 36 books have been translated into 32 languages including the nonfiction self-help books When Friendship Hurts; Friendshifts; Work Less, Do More; The Fast Track Guide to Speaking in Public; Career Opportunities in the Publishing Industry, (co-authored with Fred Yager), the novel, The Pretty One; the journal, Birthday Tracker & Journal, among other titles. For more on Jan, go to:  or visit the main website for her publishing company:  Follow her tweets: and


This 4th blog, “15 More Tips for Helping Your Friend Promote their Book,” was originally published by on October 22, 2013. The author made some additions to the version of that blog that is published here.


Here are the urls for the first three blogs by Jan Yager on this topic:


“Fifteen Ways to (Help) Promote Your Friend’s Book”


“Fifteen More Ways to Champion Your Friend’s Book”


“Keep Going! 15 More Ways to Support Your Friend’s Book”